Privacy policy

Data Controller

The controller within the meaning of the General Data Protection Regulation (GDPR) is:

SLOY Studio
Alex Dumler
Kastanienallee 23
20359 Hamburg
Germany
Phone: +49 174 464 2185
Email: hello@sloy.studio

Legal Bases for Processing

  • Art. 6(1)(a) GDPR – consent, e.g. for the newsletter or non-essential cookies. You may withdraw consent at any time with effect for the future.
  • Art. 6(1)(b) GDPR – performance of the purchase contract: order processing, payment, shipping, returns, customer communication.
  • Art. 6(1)(c) GDPR – compliance with legal obligations, in particular commercial and tax retention periods.
  • Art. 6(1)(f) GDPR – legitimate interests: technical operation and security of the shop, fraud prevention.

Recipients and Processors

  • Shopify International Ltd., Victoria Buildings, 2nd Floor, 1–2 Haddington Road, Dublin 4, D04 XN32, Ireland – operation of the online store, hosting, checkout. A data processing agreement pursuant to Art. 28 GDPR is in place.
  • DHL / Deutsche Post AG – shipping and delivery. For this purpose we transmit your name and delivery address, and where required your email address or phone number for delivery notifications.
  • Payment providers – depending on the payment method chosen, e.g. Shopify Payments, PayPal, Klarna, Apple Pay, Google Pay. Payment data is processed directly by the respective provider; we do not receive complete payment details.
  • Tax advisors and accounting – within the scope of statutory retention and documentation obligations.

Cookies

We use technically necessary cookies required for the operation of the store, for example to store the shopping cart and language setting. The legal basis is Section 25(2) TDDDG in conjunction with Art. 6(1)(f) GDPR. Non-essential cookies are only used with your consent.

Retention Period

We store personal data only as long as necessary for the stated purposes. Order data is retained for six to ten years due to commercial and tax law requirements (Section 147 AO, Section 257 HGB).

Right to Lodge a Complaint

You have the right to lodge a complaint with a data protection supervisory authority. The authority responsible for us is:

Hamburg Commissioner for Data Protection and Freedom of Information
Ludwig-Erhard-Str. 22, 7th Floor
20459 Hamburg, Germany
datenschutz-hamburg.de

This English version is provided for convenience. In case of discrepancies, the German version prevails.

Last updated: September 2, 2026

SLOY Studio operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). SLOY Studio is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
  • Account information including your username, password, security questions, preferences and settings.
  • Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
  • Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
  • Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
  • From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

  • Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
  • Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.
  • Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
  • Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
  • Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
  • With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites.
  • When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to your personal information via the Shopify Privacy Portal.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

Security of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

Your Rights and Choices

You have the following rights in relation to your personal information:

  • Right of Access (Art. 15 GDPR) – you may request access to the personal information we hold about you.
  • Right to Rectification (Art. 16 GDPR) – you may request correction of inaccurate personal information.
  • Right to Erasure (Art. 17 GDPR) – you may request deletion of your personal information.
  • Right to Restriction of Processing (Art. 18 GDPR).
  • Right to Data Portability (Art. 20 GDPR) – you may receive a copy of your personal information and request its transfer to a third party.
  • Right to Object (Art. 21 GDPR) – you may object at any time to processing based on legitimate interests.
  • Withdrawal of Consent – where we rely on consent, you may withdraw it at any time. This does not affect the lawfulness of processing carried out before withdrawal.
  • Managing Communication Preferences – you may opt out of promotional emails at any time using the unsubscribe link in our emails. You will still receive non-promotional emails about your account or orders.

To exercise these rights, please contact us using the details above. We may need to verify your identity before processing your request. You may designate an authorized agent to act on your behalf; we will require proof of authorization.

Complaints

If you have complaints about how we process your personal information, please contact us first using the details above. You also have the right to lodge a complaint with a data protection supervisory authority. For the EEA, you can find a list of the responsible authorities here.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in. If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at hello@sloy.studio, call +49 174 464 2185, or write to SLOY Studio, Kastanienallee 23, 20359 Hamburg, Germany. For the purpose of applicable data protection laws, we are the data controller of your personal information.