Join the Solid Revolution

Hamburg. SLOY is on a mission to bring back solid soap and shampoo.

The Problem

Every day, millions of plastic bottles filled with liquid soap and shampoo are produced, used briefly, and discarded. These bottles contain up to 80% water, water you're already standing under in your shower. You're paying to ship water around the world, wrapped in plastic that will outlive us all.

Solid soap and shampoo bars eliminate unnecessary packaging, concentrate what actually matters, and last significantly longer. They're kinder to your skin, gentler on the planet, and lighter on your wallet. The benefits are undeniable, so why hasn't everyone made the switch?

The Missing Piece

The barrier isn't the soap itself. It's the experience. Soggy bars dissolving into mush. Awkward storage. The frustration that sends people back to plastic bottles.

That's where SLOY comes in.

Our plant-based soap holder keeps your bars perfectly dry and ready to use. It's the bridge between wanting to change and actually loving the change, the piece that transforms "I should try this" into "I can't imagine going back."

Our Story

Founded by industrial designer Alex Dumler in Hamburg, SLOY was born from a simple belief: sustainable choices shouldn't feel like compromises. We're helping people rediscover solid soap and shampoo, one beautifully crafted holder at a time.

The solid revolution should feel like coming home to something better. Every holder is made locally in Hamburg using renewable materials that return to the earth, designed to bring a little more intention and a lot more joy into your everyday moments.

Why Solid?

  • No more plastic bottles filling landfills
  • No more shipping water around the world
  • Bars that last months, not weeks
  • Pure ingredients, nothing extra
  • Smaller footprint, bigger impact
  • Perfect for home or travel

Our holders do what they're meant to do: keep your soap dry, make it last, and look good doing it. They're the kind of thing you're happy to see on your sink every morning.

Join the Movement

This is about more than soap. It's about choosing a gentler way forward, for yourself, for the planet, for what comes next.

Make the switch. Join the solid revolution. Welcome to SLOY, where small changes create meaningful impact, and taking care of the world feels good.

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